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CMF Strategy for Samsung: Translating User Insights into Product Aesthetics
Identifying and Designing for Consumer Preferences to Inform CMF Decisions in Electronics Design
Summary
A focused task to analyze and develop color, material, and finish (CMF) concepts aligned with Samsung’s design ethos, aimed at improving tactile and visual user engagement. The project emphasizes how material choices influence perception, usability, and emotional connection, contributing to a holistic product experience.
Role
Research and Concept Development
Conducted market and trend analysis, material research, and
user insight synthesis to inform design directions.
For
Samsung Design Delhi : Task
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